How Fnac turned circular operations into a margin engine
With LoopOS, Fnac built a fully integrated omnichannel circular model across Spain and Belgium, and grew its circular operations by more than 70% year on year.
Scaling circular operations isn't about adding another workflow. It's about redesigning how value flows. That's exactly what Fnac did with LoopOS.
By building a fully integrated omnichannel circular model across stores, digital channels, repair and recommerce, Fnac turned circular operations into a structured margin engine, with more than 70% year-on-year growth.
From store intake to repair, refurbishment and recommerce, every stage of the lifecycle is designed to capture and maximise margin. What used to be fragmented recovery flows became a scalable cross-border operating model across Spain and Belgium, giving Fnac full visibility, control and consistent performance at scale.
With real-time circular performance intelligence and embedded ESG visibility, decisions are no longer reactive. They are data-driven and margin-focused. When circularity is integrated at the core of retail operations, it becomes a structured driver of growth, optimised margin and scalable performance.
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- #MakeItCircular
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