Circularity isn't a vertical. It's infrastructure.
Treat circularity as a standalone vertical and scale gets hard. Treat it as infrastructure across the whole product lifecycle, and scale becomes possible.
Circularity is often approached as a standalone initiative, such as a trade-in programme, a resale channel or a sustainability project.
But circular operations don't live in one team or one workflow. They cut across the entire product lifecycle, connecting returns, repairs, recovery and resale through coordinated decisions and actions.
When circularity is treated as a vertical, scale becomes difficult. When it's treated as infrastructure, scale becomes possible. That's the mental model shift circular business needs.
- #LoopOS
- #MakeItCircular
- #CircularOperations