After-sales is a lifecycle, not a final step

Most companies are still treating after-sales as a final step. The ones moving faster have already turned it into a lifecycle.

From visibility to condition, from decision to action, from recovery to resale: everything is connected, and everything drives value. This is where operations stop being reactive and start becoming a real business driver.

While some are still managing processes, others are already scaling recommerce. The difference isn't strategy. It's having the right system in place.